Email Platforms

ActiveCampaign Tutorial

ActiveCampaign ActiveCampaign goes beyond email marketing to deliver true marketing automation. It provides “all the tools you need to make meaningful connections and grow your business.” ActiveCampaign has send-time dynamic content - and Elastic Content picks up right where it leaves off. ActiveCampaign's merge-tags are delimited with %field%. The simplest way to use elastic content in ActiveCampaign is by using an HTML block in the ActiveCampaign editor. (The Image block in the e...

iContact

iContact If you use the iContact email marketing platform, you're in luck. They have made using Elastic Content in their platform extremely simple. To start a new Elastic Content template in Campaign-Genius. She's click on new and use. Click on iContact as a starting point in this case. I've already prepared a brief and simple, um, template for use in iContact. Most of their existing templates, we're going to hijack one of their templates are 600 pixels wide. So no matter what, wi...

Salesforce Basics

Using Templates in Salesforce This tutorial covers basic, basic use of Campaign-Genius in Salesforce. This is the most, elementary level of Salesforce and I'm sure we'll be adding additional tutorials because that's a very complex platform. This template was created specifically with Salesforce as a starting type and we've used the new merge field structure in Salesforce with the triple curly braces and the x dot y format, recipient dot first name and sender dot first name. It actually took ...

SendGrid (Transactional)

SendGrid (Transactional) This tutorial covers using Campaign-Genius with SendGrid transactional templates. Transactional templates are called typically programmatically via something like an Api call, and you may send data to fill in the template rather than pulling it from an existing list. So this tutorial may be a bit more technical, but if you're using SendGrid transactional templates, it's probably not going to be that new to you. SendGrid provides a familiar looking building bl...

MailChimp

MailChimp & Elastic Content MailChimp is one of the most widely used email marketing platforms, at least in the US, certainly among small to medium size businesses. It's quite powerful, quite easy to use, quite flexible. There are a couple of a couple of Gotchas in using Elastic Content in MailChimp. Those are driven by the fact that MailChimp's default mode of working when it comes to images is that they ask you to upload the image content that would rule out dynamic content, one to one per...