Visual Toolbox

COVID Metrics Tool

This tutorial will focus on the COVID targeting tool. We sincerely hope this is out of date and removed as soon as possible, but while we're all in the middle of this, we've had a client interest in being able to be sensitive about local healthcare conditions in terms of in terms of the content that's delivered in campaigns. This tool is built on top of the geotargeting tool. You may find it helpful to watch the tutorial on that separately and you'll see how the things relate to each other whe...

Countdown Timers

The timer control in the Visual Toolbox generates animated countdown timers on-demand when an email or message is opened, or when a webpage is visited. It's actually two tools in one: a basic, easy, straightforward configuration of color and expiration, plus an additional set of parameters that allow the use of a countdown timer in email triggers, webpages, scripts and so on. I'll cover the basic config first and then talk about those parameters. Basic configuration is as straightforward as we...

Geotargeting Tool

The Geotargeting tool in the Visual Toolbox helps marketers send specific content to specific places. By content we mean two things, an image and the hyperlink to which clicks on the image will redirect. Because we find out where a visitor is based on IP address, we're able to say, let's take the green button and deliver it to people in this place and send them to this random URL, home depot.com. Then let's take people with a gold button; if they click, send them to retail, me, not.com and s...

Optimize Tool

This tutorial covers the Optimize tool in the Visual Toolbox from Campaign-Genius. You might be using this tool inside an email platform or as a standalone or within the Campaign-Genius app. It'll work the same way everywhere despite the relatively simple interface. It's a fairly complex tool. This tutorial is going to take awhile because the aim is to give you an idea of all the things that can be done to make use of the tool at heart. What Optimize is for is live split testing of content. By ...